Malaysia promotes halal to the world at the Expo 2022 Turkiye

The 4-day World Halal Conference ended in Turkiye. The ninth Halal Expo of the Organization of Islamic Cooperation (OIC) is going on alongside the 4-day 8th World Halal Summit in Istanbul. About 500 companies from 40 countries, including Malaysia, participated in these two events.

More than 40,000 visitors, including officials from various domestic and foreign public and private institutions, attended this four-day event. Over half a hundred international speakers presented their speeches in 11 different sessions during the event, which ended on Sunday.

The Malaysia Pavilion showcases products and services from agriculture, pharmaceuticals, cosmetics, banking, tourism, fashion, food and beverage, education, and more.

The Malaysia Showcase Pavilion was inaugurated at the 9th OIC Halal Expo 2022 at the Istanbul Congress Center, Turkiye, on November 24 by H.E Tengku Mohd Dzaraif Raja Abdul Kadir, Consulate General of Malaysia in Istanbul.

Tengku Mohammad said that, along with increasing demand for halal products in the international community, digitilization has also increased the e-commerce sector. The halal industry is one of the fastest growing markets in the world, and the sector’s products and services are also gaining momentum among non-Muslim consumers worldwide.

The recent signing of the Joint Declaration on the Expansion of Free Trade Agreements between the Government of Malaysia and the Government of the Republic of Turkiye marks a commitment to boost post-pandemic recovery and economic growth between the two countries. This will certainly establish a strong relationship between the two countries, allowing Malaysian entrepreneurs to set foot in Turkiye. Turkiye remains an emerging export market with significant growth.

In 2019, Malaysia’s exports were 4.24 billion ringgit and will continue to improve in the coming years. According to Malaysia’s Consulate General, Raja Abdul Kadir, Malaysia’s halal companies will be able to establish partnerships with Turkiye. “We look forward to building networks to expand our horizons in the region.”

Following the success of the last event held in 2021, the Malaysian Pavilion witnessed an overwhelming response from over 5,000 visitors from various sectors such as Chambers of Commerce, Trade Associations and Federations, and the private sector such as importers, retail outlets, supermarkets, and wholesalers. We have managed to attract over 6,000 visitors with over 200 BTOB meetings.

Meanwhile, Malaysia’s halal parks have attracted cumulative investment of 16 billion ringgit (US$2.1 billion), of which 59% is foreign direct investment. A total of 295 companies, including 42 multinationals, are currently operating 22 halal parks across the country. “Each of the Halal Parks offers world-class infrastructure facilities, a skilled workforce, ease of doing business, access to Halal ingredients, as well as attractive incentives from the Malaysian government that consistently encourage Halal development.”